Archetype No. 004: Sigmund “Siggy” von Silberberg III

CCO (Chief Caviar Officer, self-appointed)

Most people arrive on the mountain with skis.
Sigmund “Siggy” von Silberberg III arrives with intentions.

Hailing from what he refers to as “the prestigious Silberberg line of the Upper Alps” (a region no one can locate on a map), Siggy carries himself with the confidence of a man whose ancestors definitely did not approve of public transit.

Legend says he once spent an entire winter season traveling between chalets
armed only with a fur coat, a tin opener,
and the belief that ambient luxury is a basic human right.

Now, having relocated to Vancouver “to elevate the coastline,”
Siggy has enthusiastically assumed the informal-but-formal title:

CCO — Chief Caviar Officer (self-appointed)

A role he invented.
A role he enforces.
A role we did not ask for.
But one he performs with alarming conviction.

Recent Sightings Include:

– Setting up a caviar “activation” in a Whistler parking lot
– Sabering a bottle in line for the gondola (“the people need ceremony”)
– Conducting a snowbank tasting beside confused tourists
– Arriving at an Après Club event with a velvet-lined cooler “for emergencies”
– Explaining sturgeon lineage to a bartender who did not ask

When Vancouver stares, Siggy smiles.
When Whistler raises an eyebrow, Siggy raises a spoon.
When questioned, he simply replies,
“Tradition must start somewhere.”

Defining Characteristics:

– Fur coat with heirloom energy
– Champagne chilling in snow “because God invented ice”
– A tin opener he wears like jewelry
– Accent shifts by altitude
– Zero fear of frostbite
– Zero awareness of social norms
– Infinite commitment to unnecessary extravagance

His Mission:

To bring St. Moritz energy to the Pacific Northwest,
one confused Canadian at a time.

Why We Let Him Stay:

Siggy is chaos in a cashmere scarf.
He’s culture, but deranged.
He’s elegance, but deeply impractical.
He’s the man you roll your eyes at,
then tell every single friend about.

Winter needs characters.
Après Club needs legends.
Siggy manages to be both.

And honestly?

The mountains may never understand Siggy von Silberberg III.
But one snowbank tasting at a time, he’ll make them try.